The competition in the online business arena sure is a tough battle to be part of. With millions of products to compete with, it is understandable to feel ordinary or just like anybody. And with continuous soaring demand of online selling nowadays – especially this time of pandemic in most parts of the world – staying relevant, marketable and unique has become an even bigger challenge for most of the online selling folks – regardless of the product/s or service/s you are selling or offering.
Now, to keep your consumers loyal to your products and keep those futures purchases coming, get your pen and papers ready (Oopps! Sorry wrong page), let me share you five (5) simple hacks to keep your products sell online and attract potential purchases sooner than you think.
- Focus on your strengths.
Despite the almost similarity of most products anywhere in the world, there will always be something that’s distinctly yours, so focus on that. It can be it’s sustainability, eco-friendly characteristic, durability, sturdiness, flexibility, versatility, simplicity, design, and a lot more. Bank on something that will make your product stand out and highlight it – then add that on the product description or demo. This will help your consumers to better understand what your product can do and how it fits their needs.
1. Focus on your strengths.
Despite the almost similarity of most products anywhere in the world, there will always be something that’s distinctly yours, so focus on that. It can be it’s sustainability, eco-friendly characteristic, durability, sturdiness, flexibility, versatility, simplicity, design, and a lot more. Bank on something that will make your product stand out and highlight it – then add that on the product description or demo. This will help your consumers to better understand what your product can do and how it fits their needs.
2. Invest time in doing research works.
Never get tired or be afraid of experimenting – just make sure to back that up with proper and enough research works. Invest time to learn more about your target market and other options to make your product/s better, then apply what you have learned or discovered in executing marketing strategies and product developments to making your products stand out. Do not be afraid to make improvements – both with your products and strategies – you have all the access in the world (ask Google for example), the infinite opportunity to make better products, so take advantage of that. Remember that there is always a risk of failing in doing business just like the chances of winning it.
3. Do not settle for generic photos – even product names.
There’s no denying that most of the consumers add products to their carts because of how the product looks and how it is called without double-checking what exactly it is. Therefore, in as much as you can, squeeze that creative juices in you and do not be afraid to collaborate with artists to be able to come up with your product’s unique image and make it stand out. Be creative and do not limit yourself to what is quite mediocre. This way, you’ll get valid and significant reactions and commendations (most probably) for doing so. Your best effort will be an added plus point to your product/s – just make sure to keep them pleasing and decent but not confusing.
4. Build good relationship with your consumers.
This I would say is one of the most important factors that you should keep in mind and remain a standard when venturing into just about any type of business. Basically, it is not your product/s that will make or break your business, but your relationship with your loyal and potentials consumers. So, always bear in mind to keep a good hold of your temper, be patient, polite, respectful, courteous, honest, and prompt (as much as possible) when answering or dealing with your consumers – regardless of their intentions. Build great rapport with your consumers to get the best review for your product/s and most especially for you – as a vendor.
5. Be honest and give no false promises.
Honesty is the best policy, yes indeed – not to mention, when dealing with our personal relationships. It goes the same way with business. It’s a fact that one way or another, each and everyone of us is a consumer ourselves and every single time we purchase something, of course we ponder to receive the exact product/s that we chose based from what we saw and read – may it be the appearance or function, no shams or tricks. Our consumers deserve that same thing. When you are honest about your product/s, in return, you’ll get the best reviews and countless loyal consumers you could ever get. Make honesty the foundation of your business and everything positive follows.